Shhhh. Creative minds are at work.

We bring you a list of ten things we yammered over the past week or so in a post whose title rhymes with Les Miserables.

Creativity Magazine published its list of the Top 20 Super Bowl Ads Ever, and Hill Holliday has two spots on it.

Over at AdAge, we debate whether iPad will do for newspapers what iPod has done for the music industry or whether the difference between paying for music and paying for newspaper articles is too great.

I spent my cold Wednesday evening at the monthly UPA Boston meeting hosted by Fidelity. Colleen Roller gave a compelling presentation on designing for more than just usability, but to design to persuade behavior. By understanding how the mind works, we can help encourage decision-making and behavior. About halfway through the meeting, I realized I was sitting next to a UX celeb.

Over the weekend, Mashable’s post about MGM’s “social media campaign” for the movie “Hot Tub Time Machine” was trending on the popular digital marketing blog. Author Christina Warren thoroughly (and elegantly) decomposed the campaign’s social components. Yet it’s the integration with last week’s season finale of Jersey Shore that gave the campaign its kick-start demonstrating, yet again, how paid, earned, and owned media should work together across channels to achieve the coveted “1+1=3 effect”.

Hill Holliday's media experts comment on the recent acquisition of Quattro Wireless by Apple.

Instead of taxing its most loyal readers with a metered model, publishers might consider charging more for the articles that are in high demand by everyone.